"Today’s students hear frequent warnings about being careful with what they post on social networking sites, in consideration of the long term damage such postings can cause. But whether through Facebook, LinkedIn, or any of the social networking sites and forums out there, students would also do well to consider how to turn these types of online environments to their professional advantage."This article brings to attention the increasing importance of establishing an online identity, and doing it safely. I think it's good that an article like this is being marketed to students, because it is ensuring a generation of net-savvy people, changing the way we see ourselves, and how we let other people see us. The article focuses on how students might brand themselves professionally, to future potential employers. The fact that this is even an issue at all shows how much of a shift to the digital world that we've made, that setting up an online profile is a legitimate way to make connections and work our way through the world. It's like the digital realm and reality have combined, so that we can no longer see where one starts and the other begins.
A lot of people in web design, coding, etcetera are more likely to set up their resume online to promote themselves, as this is where a majority of their potential clients lie. For example, web developer Dave Berzack has made an amusing music video parody to advertise his services.
A lot of jobs only advertise online, to make sure that only people who are competent on the computer apply for the job, so perhaps branding oneself on the internet will be the way of the future.
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